Secondly, we'd like to take our hat off to DocMorris for his touching message and reminder of what we should be concentrating on at a difficult time like the one we're currently experiencing: family and health. We'd like to take this opportunity to reiterate that we prefer you to be healthy, so take care of yourself and your loved ones. Warning: this advert may bring tears to some eyes.

We're sorry we can only choose three, but because of the accuracy of the campaign and because, of course, it's Quebecois, this is one of the best adverts for La famille du lait.

La Famille du lait really made a good impression, as well as providing a showcase for this charming little actor. It goes without saying that making a commercial in French is one of our dreams. As you can imagine, we had a slight bias after watching the first video in the series.

Year after year, we discover little video gems like these, and sometimes we misplace them. Save this link in your folders, just in case you need inspiration next year!

We hope to see you in the 2021 creative charts with your incredible concepts but for that, you might need to optimise your time and operations and that's mainly why noa is here. 🙂